|
|
Office Furniture & Design is the result of
a powerful collaboration between the
Office Furniture Dealers Alliance(OFDA)
and Imaging Network,
publishers of imageSource and Office World News. By uniting the rich
legacy of OFDA’s 90-year-old publication, Office Furniture Update,
with the cutting-edge creativity only Imaging Network can provide, we’ve
created the go-to source for the office furniture industry.
Our mission is to consistently deliver the
highest-quality information to commercial office furniture dealers,
manufacturers, representatives and others allied to the field. By
fulfilling this mission, we are also able to offer furniture
manufacturers and industry service providers a superlatively targeted
channel for their marketing message. Every issue of OFD will be
delivered to your key audience: top-level decision makers with the power
to buy.
Readership
The Office Furniture & Design
readership is comprised of one of the most comprehensive lists of office
furniture dealers compiled. OFD is also read by retailers,
manufacturers, manufacturer’s representatives, installation and
operations firms, and influential professionals closely allied to the
field.
OFD’s publishing philosophy incorporates a circulation strategy based on exhaustive research into
the market we serve. OFDA’s knowledge of the office furniture market has
been combined with Imaging Network’s publishing expertise to deliver our
advertisers a highly-qualified audience. With several trade publications
already in place, the Imaging Network circulation department
meticulously monitors OFD readership through reader response
cards, telephone interviews and email response mechanisms. Advertisers
in OFD are assured that every issue of our 17,000+ copy
controlled circulation will be on the desks of the highest-level
decision makers in the office furniture market today.
Reader Profile
 ► 85% of our readers are final
decision makers within their company or strongly influence purchasing
decisions.
► 50%
of the dealers we reach are aligned with one or more of these contract
manufacturers: Allsteel, Kimball, Haworth, Knoll, Herman Miller,
Steelcase
► 69%
of office furnishings manufactured each year are sold through the
independent dealer sales channel.
We
reach one of the most comprehensive lists of independent dealers
compiled. The annual sales volume of our dealer readership ranges from
$1,000,000 to over $100,000,000, guaranteeing a diverse audience for
your marketing message.
|
