Baltimore, MD (Oct/Nov 2009) – MDC Wallcoverings introduced tabrasa™ by
IdeaPaint, a high-performance dry-erase paint that easily transforms any space
into a platform for teamwork and brainstorming. tabrasa is the ideal medium to
unleash creativity and encourage collaboration, letting employees and managers
think beyond the whiteboard.
“Its exciting to be working with a product that enables such originality and
collaboration, furthering MDC Wallcoverings commitment to bringing the contract
world high-performance creative solutions,” says MDC Wallcoverings Vice
President of Sales Michael Glynn. “We are thrilled for this opportunity to
facilitate a culture of idea sharing and to help people discover bigger, better
and smarter thinking together.
tabrasa™ uses IdeaPaint’s patented single-coat dry-erase paint technology,
providing a low-cost, durable option for transforming any working environment
into a writing surface without seams, borders or restrictions on size and
placement. Waterbased with lower VOCs, tabrasa™ is ideal for offices, schools,
hospitals or virtually any project looking to turn unusable space into a
collaborative environment.
“With tabrasa™, the application possibilities and unexpected ideas that will
result are truly endless,” says John Goscha, IdeaPaint’s Founder. “It is with
great pleasure that
we are partnering with MDC Wallcoverings to bring this new professional version
to
the contract market.”
tabrasa™ can be used on any paintable surface from entire walls or panels to
columns, hallways or even over old and worn-out chalk and dry-erase boards.
Offered in four exciting new colors in addition to standard white, it requires
only one roller-applied coat to install and carries a ten-year warranty, making
tabrasa™ the most cost-effective and high-performance dry-erase solution
available.
On top of offering increased durability and flexibility, tabrasa™ requires far
fewer raw materials and energy use during manufacturing and distribution
compared to traditional dry-erase products. In addition, it conforms to all U.S.
EPA regulations and produces zero off-gassing once dry, making tabrasa™ the most
environmentally friendly dry-erase product available.
More about MDC Wallcoverings:
MDC Wallcoverings, a division of EPKO Industries, Inc., located in the suburbs
of
Chicago, Illinois, is one of the world's largest wallcoverings and coatings
distributors.
MDC Wallcoverings' forty-plus year history is a story of acquisitions coupled
with the ability to provide customers with exceptional value, product selection
and service.
http://www.mdcwall.com (tabrasa™ by
IdeaPaint/Page 2)
